Utilising a fully integrated retail platform allows you to maximise the value reporting and analytics can provide to your business. Integrated systems automatically share data — there are no data silos — so it isn’t necessary to pull and compare reports from different systems.
In addition, when you have the ability to analyse data concurrently from all systems, you will have deeper insights into your business and your customers. You won’t just know if sales increased last week. You can also determine if the promotion was the reason for increased store traffic and what the conversion rate was. You can determine which demographics responded best to that promotion and the items they most frequently purchased — and whether they engaged with your brand online, via mobile phone, or in response to a social media ad.
iVend Retail, an open source retail management suite, integrates with your ERP and other business applications, so you can leverage data from sources including your POS, mobile POS, eCommerce, loyalty rewards, digital passes, promotions, and CRM.
An integrated system is also easier for your IT staff to maintain, easier for your employees to learn, more efficient with less duplication of effort, and more convenient, providing seamless customer experiences on any channel.